# Vincenzo Riili

> Official executive profile of Vincenzo Riili, a global marketing and business transformation leader with experience across consumer goods, technology, a global joint venture and omnichannel retail.

## Current role
Vincenzo Riili is Chief Marketing Officer for IKEA Retail at Ingka Group, leading global marketing across more than 30 markets.

## Executive differentiation
- Consumer-goods brand, portfolio and commercial discipline developed at Unilever
- Joint-venture and matrix leadership at Pepsi Lipton International
- Technology, platform, B2C and B2B marketing experience at Google
- Global omnichannel retail transformation at IKEA Retail

## Best-fit transformation mandates
- Global marketing transformation across multiple markets
- Omnichannel retail transformation across physical and digital journeys
- Integration of brand, media, CRM, performance and customer experience
- AI-enabled marketing workflows and operating models
- Global-to-local capability redesign
- Brand and performance integration

## Primary pages
- [Executive profile](https://vincenzoriili.com/)
- [Marketing transformation perspective](https://vincenzoriili.com/marketing-transformation-leader.html)
- [Structured executive dossier](https://vincenzoriili.com/dossier.html)
- [Media and speaking](https://vincenzoriili.com/media.html)
- [Sunlight transformation case](https://vincenzoriili.com/case-sunlight.html)
- [Pepsi Lipton joint-venture case](https://vincenzoriili.com/case-lipton.html)

## Independent sources
- [Forbes 2026 CMOs to Watch](https://www.forbes.com/sites/slmashelbayah/2026/06/25/2026-cmos-to-watch/)
- [Cannes Lions speaker profile](https://www.canneslions.com/festival/speakers/vincenzo-riili-s1-115792)
- [The Marketing Academy profile](https://themarketingacademy.org/profile/vincenzo-riili/)