Managing the Pepsi Lipton International business required aligning Unilever's brand equity with PepsiCo's bottling network.
1. The ROI of Design: A New Industrial Standard
For a PepsiCo bottler, a new bottle means millions in CAPEX. I led the negotiation by building a business case for the ROI of Design, proving that the new "waisted" bottle shape would pay back the mold investment in 18 months.
2. Launching Pure Leaf: Building a Supply Chain
To launch Pure Leaf, we needed industrial brewing kettles. I engineered a "Third-Party Co-Manufacturing" bridge, securing an external factory to produce the first two years of stock using "Hot Fill" PET technology.
3. The "Daybreaker" Digital Pivot
For the UK launch, we created The Lipton Daybreaker: early-morning alcohol-free rave parties. We cut content in real-time for social media, achieving 12 million views without traditional TV spend.