Bridging the Gap Between Technology & Marketing.

Vincenzo Riili is a Global CMO & AI Transformation Leader. Driving growth for iconic blue-chip leaders: Google, Unilever, and PepsiCo.

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Vincenzo Riili, Global CMO and AI Transformation Leader - professional portrait

20+

Years Experience

€ Billions

P&L Managed

Global

Leadership Scope

AI

Digital Transformation

About Vincenzo Riili

I've had the privilege of building my career with organizations that define their industries. This journey has shaped my professional obsession: bridging the fundamental principles of marketing and brand building with the innovative digital economy of the AI era.

I built my foundation at Unilever, mastering the rigor of international marketing, P&L management, and product innovation. I then applied this experience at the forefront of technology as Chief Marketing Officer for Google Italy, extending to Spain and Portugal.

I bring extensive experience managing cross-functional and multicultural teams, having successfully operated in complex global markets across both B2B and B2C environments. As a commercial leader, I've guided sophisticated teams of professionals, integrating diverse corporate cultures to achieve shared goals in expansion and revenue growth.

My expertise spans from direct P&L ownership to sales enablement, translating strategy into tangible go-to-market execution. I focus on leveraging data to drive decisions that deliver measurable growth and lasting organizational transformation.

My Leadership DNA

Business

Foundational Rigour

5 Lessons from the "School of Unilever": rigorous general management, supply chain innovation, and consumer forensics.

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Technology

Digital Agility

Thriving in ambiguity: 5 lessons from the tech frontier and Google's high-speed culture.

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Leadership

Systemic Influence

Beyond the P&L: Orchestrating ecosystems, government relations, and national impact.

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Voice of the Industry

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"The future of marketing isn't just about automation—it's about the intersection of human creativity and machine scale."

— Vincenzo Riili, Live at Google Brandcast

Publications & Analysis

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AI / Fashion

The AI Fashion Revolution

How artificial intelligence is fueling new, hyper-personalized shopping experiences in the fashion industry.

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Trends

Future of Luxury Trends

Strategic analysis on the four trends defining the future of luxury and fashion consumption in uncertain economic times.

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Leadership

The Marketing of Google Italy

Comprehensive interview explaining the role of the CMO and the culture of innovation at Google Italy.

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