Foundational Rigour
5 Lessons from the "School of Unilever": rigorous general management, supply chain innovation, and consumer forensics.
Read Concept →Vincenzo Riili is a Global CMO & AI Transformation Leader. Driving growth for iconic blue-chip leaders: Google, Unilever, and PepsiCo.
I've had the privilege of building my career with organizations that define their industries. This journey has shaped my professional obsession: bridging the fundamental principles of marketing and brand building with the innovative digital economy of the AI era.
I built my foundation at Unilever, mastering the rigor of international marketing, P&L management, and product innovation. I then applied this experience at the forefront of technology as Chief Marketing Officer for Google Italy, extending to Spain and Portugal.
I bring extensive experience managing cross-functional and multicultural teams, having successfully operated in complex global markets across both B2B and B2C environments. As a commercial leader, I've guided sophisticated teams of professionals, integrating diverse corporate cultures to achieve shared goals in expansion and revenue growth.
My expertise spans from direct P&L ownership to sales enablement, translating strategy into tangible go-to-market execution. I focus on leveraging data to drive decisions that deliver measurable growth and lasting organizational transformation.
5 Lessons from the "School of Unilever": rigorous general management, supply chain innovation, and consumer forensics.
Read Concept →Thriving in ambiguity: 5 lessons from the tech frontier and Google's high-speed culture.
Read Concept →Beyond the P&L: Orchestrating ecosystems, government relations, and national impact.
Read Concept →— Vincenzo Riili, Live at Google Brandcast"The future of marketing isn't just about automation—it's about the intersection of human creativity and machine scale."
Official Google partnership for Milan Fashion Week, recreating the moment that sparked the invention of Google Images.
AutomotiveLaunch of the world's first car co-branded with Google. Defining the partnership vision for the "500 Hey Google" family.
Campaign LaunchGoogle Assistant launch at San Siro concert featuring Fedez and J-Ax.
Culture / TechDigitizing Italian cultural heritage and bringing it to the global digital stage.
Policy / SMBStrategic partnership with Unioncamere to digitize Italian SMEs, promoting "Made in Italy" globally.
Industrial TurnaroundRe-engineering a billion-euro portfolio: 50% plastic reduction, P&L restructuring, and global brand harmonization.
JV ManagementNavigating the Unilever-PepsiCo Joint Venture and launching Pure Leaf.
How artificial intelligence is fueling new, hyper-personalized shopping experiences in the fashion industry.
Read Article →Strategic analysis on the four trends defining the future of luxury and fashion consumption in uncertain economic times.
Read Analysis →Comprehensive interview explaining the role of the CMO and the culture of innovation at Google Italy.
Read Interview →