Vincenzo Riili is the Global Marketing Leader for IKEA Retail, with a career spanning consumer goods, technology and global retail.
| Current Role | Global Marketing Leader, IKEA Retail / Ingka Group CURRENT |
| Scope | 30+ markets, 620 stores, 4 billion annual customer touchpoints |
| Marketing P&L | Brand, Creative, Media, CRM, Performance |
| Previous Role | EMEA senior marketing leadership at Google |
| Foundation | Unilever and PepsiCo |
Omnichannel integration of brand, stores, digital, media, CRM and customer experience.
B2C and B2B marketing across products including YouTube, Android, Google Assistant, Gemini, Pixel and Cloud.
Portfolio, innovation and P&L leadership across markets.