2025 / 2024
The New Compact: AI & Consumers
Exploring the frontier where algorithmic precision meets human intuition. Addressing the "new pact" between brands and the AI-empowered consumer alongside Amazon Ads and NP Digital.
A comprehensive library of keynotes, interviews, and academic publications exploring the intersection of Human Creativity, Artificial Intelligence, and Business Leadership.
Exploring the frontier where algorithmic precision meets human intuition. Addressing the "new pact" between brands and the AI-empowered consumer alongside Amazon Ads and NP Digital.
Panel discussion on "The Ongoing Revolution." Shifting the narrative from predictive AI to generative capabilities as an operational reality for business.
A "Turing Test" style entertainment session juxtaposing Google Home with YouTuber Willwoosh to demonstrate the complementary nature of AI and human wit.
A deep-dive personal interview on career transitions, contrasting the "Brand Control" of FMCG with the "User-First Chaos" of Tech. Discussing radical candor and psychological safety.
Discussing the role of the CMO in navigating economic uncertainty through digital efficiency and strategic agility.
"Problem solving is the ability to solve problems that don't exist yet." A masterclass on preparation vs. adaptability for the next generation of leaders.
Academic publication co-authored with Ivo Pezzuto. Arguing that the customer journey is no longer linear but a quantum state, requiring an "Omni-relevant" strategy powered by AI.
Strategic analysis on the counter-intuitive trends in luxury: high-spend items trigger a longer, not shorter, research phase.