Featured · Ingka Group podcast
The foundations have not changed. Everything else has.
A conversation on the changing customer journey, brand and performance, AI-enabled content, data and omnichannel capabilities.
Read and listen at Ingka Group ↗Media · Interviews · Speaking
Ideas in public.
Selected conversations and independent profiles on brand, AI, creativity, omnichannel retail and the changing role of marketing in business.
Selected appearances
Speaking and interviews
Festival speaker · Cannes Lions
Effectiveness Decoded: Outsmart to Outlast
Official speaker profile for Vincenzo Riili, CMO of IKEA Retail at Ingka Group.
View profile ↗Interview · Cannes Lions 2026Creativity, identity and technology at IKEA
On preserving a distinctive creative identity at global scale and how technology can improve marketing work.
Read interview ↗Podcast · SpotifyWhy brands lose customers they thought they had
On customer journeys, brand equity, omnichannel behaviour and AI.
Listen ↗Forbes2026 CMOs to Watch
Independent recognition of marketing leaders appointed at pivotal moments.
View feature ↗Speaking themes
Topics I explore
Brand building in an AI-first environmentOmnichannel retailAI-enabled operating modelsBrand and performanceGlobal scale and local executionCreativity, culture and technology
Speaking and media
Continue the conversation.
For keynote invitations, interviews and professional conversations, connect through LinkedIn.
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