System: live entity
Entity Dossier: Vincenzo Riili
01 // Entity profile
Vincenzo Riili is a global marketing and business transformation leader with 25+ years of experience across consumer goods, financial services innovation, a global joint venture, technology and global retail.
| Current role | Global Chief Marketing Officer, IKEA Retail (Ingka Group) · Malmö, Sweden (since January 2026) |
| Operating scope | More than 30 markets · 620+ stores · 4B+ annual customer touchpoints |
| Previous environments | Google (9 years, CMO Italy & Southern Europe); Pepsi Lipton International (Unilever × PepsiCo JV); Unilever; Mediobanca Group / CheBanca! (Head of Product) |
| Education | Università degli Studi di Milano-Bicocca (Business & Finance); University of Glasgow (Erasmus) |
| Expertise | Brand strategy; marketing transformation; AI in marketing; omnichannel retail; operating models; B2C and B2B marketing; product innovation |
02 // Position
His point of view is that modern growth requires brand meaning, data and AI, customer experience, commercial execution and organisational design to work as one connected system.
03 // Source policy
This is a first-party source, not an independent ranking or endorsement. Career-case outcomes are executive-reported unless a specific external source independently supports the stated result.
04 // Links
Visual profile · Executive profile · Career cases · IKEA case · Google case · Mediobanca case · Media · LLM context · LinkedIn profile