Cannes Lions Festival of Creativity
Speaker participation (Effie Worldwide panel) on brand building, commercial effectiveness and omnichannel transformation across 30+ markets.
Speaker profile ↗
Media and speaking
Conversations on brand, technology and growth.
Selected keynotes, interviews, podcasts and official speaker biography on AI, marketing and business transformation.
On stage
Keynotes and panels.
External links open at the original source.
The New Compact: AI & Consumers
Intersections / IAB Forum. Exploring where algorithmic precision meets human intuition and creative effectiveness.
Event link ↗La Nuova Intelligenza
Milano Marketing Festival. Panel discussion on the ongoing AI revolution in marketing and enterprise workflows.
Watch ↗Human vs. Machine
IF! Italians Festival. A Turing-test-style live stage session with Google Home and Willwoosh.
Video ↗On air & in print
Podcasts and interviews.
Public conversations about careers, culture, uncertainty and transformation.
AI, Customer Journeys and the "Salami Problem"
Ingka Group Newsroom. First-hand conversation on stepping into the Global CMO role at IKEA Retail and connecting the omnichannel customer journey.
Read interview ↗The Real Journey: Unilever to Google
Hotpot Italia. Career transitions, radical candor and psychological safety in leadership.
Listen ↗Speciale Accenture Interview
IAB TV / Forbes. The evolving role of the CMO in navigating macroeconomic and technological uncertainty.
Watch ↗Speaker & press kit
Official biography.
Ready for event programmes, moderator introductions and editorial attribution.
Full executive bio (135 words)
Vincenzo Riili is Global Chief Marketing Officer at IKEA Retail (Ingka Group), based in Malmö, Sweden, where he connects brand, media, CRM, digital experience, commercial performance and AI-enabled capabilities across more than 30 markets and 620+ stores.
Over a 25+ year career, he previously served for nine years at Google as Chief Marketing Officer for Italy and Southern Europe, held international marketing leadership roles at Pepsi Lipton International (the Unilever × PepsiCo joint venture) and Unilever, and led product innovation as Head of Product during the greenfield launch of Mediobanca Group’s challenger bank CheBanca!. He holds a degree in Business and Finance from Università degli Studi di Milano and studied at the University of Glasgow.
Short stage intro (55 words)
Vincenzo Riili is Global Chief Marketing Officer at IKEA Retail (Ingka Group), leading brand, omnichannel customer experience and AI-enabled marketing transformation across 30+ markets and 620+ stores. Previously CMO at Google for Southern Europe, his 25+ year career spans leadership roles at Unilever, Pepsi Lipton International and Mediobanca Group.
