Managing Pepsi Lipton International required aligning Unilever’s brand equity with PepsiCo’s bottling network.
€80 MillionTurnover added in two years via Pure Leaf launch
1. The ROI of Design
For a bottler, a new bottle means CAPEX. I led the negotiation by building a business case for the ROI of design.
2. Launching Pure Leaf
To launch Pure Leaf, we created a third-party co-manufacturing bridge for the first two years of stock.
3. The Daybreaker Digital Pivot
For the UK launch, we created early-morning alcohol-free rave parties and cut content in real time for social media.