Executive profile
Vincenzo Riili
Global marketing and business transformation leader connecting brand, technology, AI, customer experience and omnichannel growth.
Career context
More than 25 years of international leadership across consumer goods, financial services innovation, a global joint venture, technology platforms and global omnichannel retail.
| Current role | Global Chief Marketing Officer, IKEA Retail (Ingka Group) · Malmö, Sweden (since January 2026) |
|---|---|
| Operating scope | More than 30 markets · 620+ stores · Global digital commerce · 4B+ annual customer touchpoints |
| Technology (9 years) | Google · Chief Marketing Officer, Italy & Southern Europe (B2C platforms, B2B growth and country-scale AI adoption) |
| Joint venture & FMCG | Pepsi Lipton International (Unilever × PepsiCo 50/50 JV) and Unilever · Global brand strategy, structural innovation and P&L management across 20+ markets |
| Financial services | Mediobanca Group (CheBanca!) · Head of Product during the greenfield launch (inventing Interessi Anticipati and the €1/month Conto Tascabile) |
| Education | Università degli Studi di Milano (Degree in Business & Finance) · University of Glasgow (Erasmus Exchange Programme) |
| Languages | Italian (native), English (fluent), Spanish (fluent) |
| Core capabilities | Enterprise brand strategy, AI & MarTech transformation, omnichannel retail, product design, joint-venture governance and marketing operating models |
Leadership perspective
Modern growth requires brand meaning, data and AI, customer experience, commercial execution and organisational design to work as one connected system—combining strategic P&L rigour with hands-on experimentation.