Consumer Goods.
Technology.
Global Retail.

I started my career at Unilever, where I learned that marketing is not just a creative function, but a commercial discipline. Over more than a decade, I worked across brand, portfolio, innovation and P&L leadership, managing global and regional businesses, relaunching portfolios and building brands across different markets.

From there I ran marketing for the Pepsi Lipton joint venture across EMEA. That experience taught me how to build consensus and drive growth in a complex partnership model, working across two major companies, multiple markets and different commercial priorities.

Then came Google, where I spent almost a decade as part of the EMEA senior marketing leadership, with CMO responsibility for key European markets. I led both B2C and B2B marketing for products used by millions of people and businesses, including YouTube, Android, Google Assistant, Gemini and Made by Google.

Today I lead Global Marketing for IKEA Retail, across 30+ markets, 620 stores and 4 billion annual customer touchpoints. The challenge is to help one of the world’s most loved brands stay relevant as the way people discover, compare and buy keeps changing.