Global retail · IKEA Retail
Evolving an iconic customer journey
Adapting an iconic physical retail ritual to a non-linear, digital and AI-enabled customer journey across 30+ markets and 620+ stores.
Read the case →Selected career cases
Transformation in practice.
First-party accounts of decisions, operating complexity and outcomes across five business environments. Commercial results are labelled as executive-reported where the site does not provide independent verification.
Five environments · Five cases
The work behind the perspective.
First-party career cases distinguish executive-reported outcomes from independently linked evidence.
Technology · Google
Platforms, B2B growth & AI for Made in Italy
Nine years translating frontier technology and AI into consumer adoption and country-scale enterprise transformation.
Read the case →Joint venture · Pepsi Lipton
Growth through shared authority
Aligning partners, bottler CapEx and multi-market commercial priorities in a 50/50 joint venture between Unilever and PepsiCo.
Read the case →Financial services · Mediobanca Group
Consumer insight as product design
Inventing upfront deposit interest (Interessi Anticipati) and the €1/month Conto Tascabile for the omnichannel launch of CheBanca!.
Read the case →Consumer goods · Unilever
Sunlight: portfolio transformation
Reworking a global brand portfolio across 20+ markets through innovation, structural design, operations and P&L discipline.
Read the case →Executive perspective · Operating model
Why the tool is never the answer
Why sustainable transformation happens through connected workflows, clear decision rights and human learning systems.
Read the perspective →